Advertising Fund Guidelines
- Leah (Unlicensed)
Download Guidelines: Advertising Fund Guidelines - June 2019.pdf
ADVERTISING FUND GUIDELINES
These guidelines are designed to ensure advertising fund holders (Fund Holder/s) are using the advertising funds within our requirements.
Below is a list of examples for core advertising:
Search Engine Optimisation on internet search databases (SEO) (e.g. google search) |
Pay Per Click advertising on the internet (PPC) |
Television advertising |
Newspaper advertising |
Paper or electronic Newsletters |
Facebook advertising for work leads |
Radio advertising |
Brochures, flyers and other promotional material and stationery |
Total Market Coverage (TMC) |
Foxtel or other cable/satellite television advertising |
Postage, Handling or Distribution (to small amounts) |
Yellow Pages |
Any expense that is deemed non-core advertising will be required to go to vote to all franchisees who contribute to the advertising fund.
Non-core advertising is advertising which is not legitimate marketing or is not equally benefiting to all franchisees who contribute.
Non-core advertising votes must be conducted by the National Franchisor and will be anonymous and can be requested by Fund Holders at any time.
If the non-core expense receives majority vote, it will be recorded against the individual advertising fund for that financial year and will only be valid for that financial year only.
Each year the advertising fund statements will be reviewed by the National Franchisor and if there are any non-core expenses which have not been voted will result in a review by the National Franchisor.
These non-core expenses will go to vote and if majority vote is not obtained the Fund Holder will be liable to refund the non-core expense back to the fund out of their own expense.
Below are examples of non-allowable expenses that can be voted in:
Sponsorship of sporting clubs, events or teams |
Billboards |
Donations and/or other collaborative/joint venture type marketing activities |
Guest speakers |
Gift Vouchers |
Stationary |
Promotional material (fertiliser or water bottles etc) |
Gutter cleaning systems |
Fund holders are allowed to charge a maximum of 5% for administrative costs from what has been spent from the incoming receipts across.
The 5% administrative costs also cannot be claimed across multiple funds, therefor if the advertising fund contributes to a second additional advertising fund, only one of the funds can charge a 5% administrative levy or the 5% must be split across all funds (example: 2.5% each for 2 separate funds).
The following must not be deducted from the advertising funds:
Branding Fund contributions |
Accounting fees or bookkeeping fees (these are to be covered by the 5% admin charges) |
National Jim’s office branding fund |
Bank charges (these are to be covered by the 5% admin charges) |
JiMBO App fee |
Paging fees |
Booking fees |
Levy to Jim’s group |
If a Franchisee exits the Jim’s system and the Franchisor has failed to collect advertising fund fees for four or more months, the Franchisor will be liable to pay the outstanding advertising fund fee for that period, at their own expense into the respective fund.
Australia only
Every advertising fund statement must be accompanied by an audit report unless at least 75% of franchisees who contribute to the fund agree to waive the audit report requirement.
These votes need to be carried out by the National Franchisor and are completely anonymous.
The advertising fund statement must be supplied by the end of August if you wish to have a vote carried out.
If an audit is required, the cost of the audit is to be paid from the fund.