What are the social media guidelines?

Question

What are the social media guidelines?

Answer

When using any form of social media, Franchisors and Franchisees:

-       Must not use any Jim’s logo, Divisional logo or business name that identifies them as a Jim’s Franchisee;

-       Should use their real name and always be honest and transparent in their communications;

-       Must ensure that they use social media in such a way that their social media posts do not appear on any search for a Jim’s business name or their Jim’s business name; and

-       May express a personal viewpoint on their own business if done so in a professional and respectful way but should be aware that they may be personally liable for any comments they make.